LIMITED TO ONE

RECORD STORE - NYC

Limited to One opened its doors in 2017 to bring rare, limited and exciting presses of albums to New York City’s East Village. It’s been a staple in the vinyl community ever since. Over the last few years I have handled much of their visual identity and helped grow the stores brand into something that suits their reputation.

Store Logo

The record store had gone through a few basic text logos - but we worked together to develop a more ownable brand that could be used across all mediums with ease. The logo, partially derived from their hand lettered sign, evokes nostalgia and wonder - to mirror these feelings that customers get every day when they come across an old gem of a record they’ve been looking for their whole lives.

Merch

One of the first big wins with working with the store was. to grow their merch line.
So many people in great bands are rolling through the store - we knew creating some amazing merch designs that customers could buy would be a great opportunity for social syndication in the small NYC music community.
Customers sold out these designs countless times and I have seen the merch worn in key customer hang outs like shows, coffee shops, and other record stores.

5 Year Anniversary Shirt

The Shop’s best selling shirt
Sold out at 5 year anniversary event.

Black Metal Shirt

A nod to some of the hard to find metal records, featuring the shop owners metal dog Luna.

Shop Stickers

Original illustration of the shop entrance.
Working on using these for enamel pins too.

Record Store Day Poster

Set up for 4 color screen print

5 Year Anniversary Show Poster

Set up for 2 color Screen Print on faded black stock

Shop Postcards

To be thrown in with online and in store purchases

Limited Record Presses

Being that the shop specializes in rare and hard to find records,
whats better than creating rarer and harder to find records?

We have worked on over 20 limited edition, shop only versions of records that feature new original artwork , hand screen printed covers by me, with limited numbering on the back.

Fans and collectors have gone crazy for these and we can’t keep up with the amount of bands that want to do them with the store! Its such a cool way to add value for both the store and bands we work with along with a great way to partner with bands and labels for mutual value.