I wanted to create a logo system that solved multiple problems and that could be used across the many mediums that a modern record label will be advertising and utilizing a logo in. This included Large scale print for crowded posters at festival lineups all the way down to label business cards. We loved the stylization that the skull with lines gives, as well as the small old style “London U.K.” text gives, but wanted to ensure there were practical logo identities for applications where these details would be lost. I created a full identity that not only worked well for this Ithaca album, but has since been adopted across their website, newsletter, advertisement, physical records and much more.