CLO VIRTUAL FASHION
3D SOFTWARE - NYC
CLO Virtual Fashion
CLO is a software solution for creating real-to-life clothing. Clients include all major fashion brands such as Adidas, Nike, Madewell - pretty much everyone in the fashion industry has switched over to 3D to save time, money and resources. They also own Marvelous Designer - used for making clothing within video games and CGI.
Virtual User SummitS
CLO usually has a yearly in person user summit that simply could not happen during the pandemic. I was tasked with bringing this user summit to a virtual platform. Due to it being a fully digital experience, the art direction and design was going to be even more on the forefront. I created a bespoke branding for the event, dubing it “VUS 2021”. Along with this I created various assets for promotion, ads, event merch, video content, speaker badges and much more.
With the Pandemic continuing on we continued to make things bigger and better online rather than in person for VUS 2022.
Virtual User Summit 2021
For the first virtual user summit - I worked alongside another animator to develop an intro
video along with a bespoke intro card for all 20 speakers.
new features in CLO
Virtual User Summit 2022
For the following year I wanted to top the creative direction and improve quality across all facets of the event.
This included creating shareable social images for all 25+ speakers, an intro teaser and various cuts for socials, as well as
Bespoke introductions and higher quality video and audio for all sessions.
BRAND / MEDIA KIT
One area for key improvement when I started at CLO was branding / having a media kit.
The brand logos were often misused by both clients and even employees alike due to there being no central hub
for correct brand elements for usage.
I used the work I did with the team toward a new site redesign as an opportunity to implement these new brand guidelines.
See the full brand kit at the link below:
TELLING CLO’S STORY
Although CLO had been around for close to a decade when I arrived, they had done so little to tell their story.
I created a video on the evolution of CLO so that users could see how far the software has come and
revel in what it can do now for them and how it can unleash their creativity.